Product Design
Branding
SaaS
At GoodCo, I worked on Good Career, a platform that connects students, employers, and educators.
My focus was the educator side: used by career center teams to understand students and guide them toward opportunities.
FUNDING
$300,000
PARTNERS
CMU, UPitt
Branding
LOGO
I designed the logo to feel simple, recognizable, and approachable rather than corporate.
while still being bold enough to stand on its own in small applications like badges, stationery, and digital surfaces.
I wanted it to have enough character to be memorable, but not so much detail that it would break down when scaled or paired with other elements.
TYPOGRAPHY
I also chose a typography system that felt clean and practical for both marketing and product contexts.
COLOR PALETTE
I built a color system around green, off-white, and black to make the brand feel credible, calm, and distinct.
INTERVIEWS SHOWED:
Career advisors weren’t lacking data. They were lacking a clear way to make sense of it and act on it.
Student information existed but was fragmented across emails and spreadsheets, making it hard to interpret and even harder to turn into action.
Design Challenge
How might we help advisors move from information → judgement → action?
Design Approach
Instead of showing everything, I focused on:
what advisors need to understand
what they need to do next
So I designed a platform that brought together:
student profiles and evaluation scores
internal opportunities for CMU students
external opportunities posted elsewhere
roles and permissions across advisors, admins, and employers
Making student evaluation interpretable
Scoring system turns abstract data into something advisors can reason about.
Connecting students to opportunities
Reduce friction between “understanding a student” and “taking action”.
Reducing context switching